Grupo Prisa

This area encompasses all activities relating to marketing and advertising across all of PRISA's media companies, as well as media handled by the Group on behalf of third parties. This division also coordinates the launch of promotional products, collectibles distributed with publications, and other brand and promotional marketing activities.

GDM

GDM is the central sales department specializing in Radio, Television and Multimedia Coordination. Established in 1990, it has a proven track record and broad experience in the advertising market, at both a national and international level. GDM is Spain's leading company in the area of radio advertising and also has a portfolio of regional TV stations that enjoy a 43% audience share.

Through its Special Projects unit, GDM reinforces its line of products and provides services in the areas of sports, music and cinema. This new business line offers advertisers creative communication alternatives, both conventional and non-conventional, that can be promoted across all of Grupo PRISA's media and through third parties.

BOX PUBLICIDAD

Box Publicidad is Spain’s leading media sales agency to integrate both press and Internet in terms of market volume. It holds the top-ranking position among agencies not managing TV stations, with an 8.1% market share. Media outlets managed by Box Publicidad have a total of 22 million unique readers and users every month.

The newspapers managed by Box News have a combined accumulated figure of 12,677,00 readers a month, giving the agency the largest geographical coverage in the country. Its portfolio includes 3 national papers (El País, As and Cinco Dias) and 30 regional papers in 9 Spanish regions.

In the digital area, Box Publicidad has an important portfolio of sites with a combined total of 9,367,000 unique users a month. These include newspapers (Elpais.com, Cincodias.com, As.com); radio station sites (Cadena SER, Los40, Dial, M80 Radio, Radiolé y Máxima FM); television (Cuatro y Digital+); and education (Kalipedia y Parasaber.com). The company also manages the external website, Repsol.com.

Box Publicidad manages all of its portfolio and media at an international level.

Sogecable Media

Sogecable Media S.A. was created in October, 2005 to exclusively manage all advertising across the group’s audiovisual media: Cuatro, Canal+ and other themed channels, and the magazine Digital+. Sogecable holds a 75% stake, with the other 25% belonging to Gerencia de Medios Impresos S.l. (GDM).

Prisa Innova

Prisa Innova is responsible for the development of promotional initiatives and brand awareness projects through culture and entertainment in Europe and Latin America.

Since being set up in 2005, it has run 35 promotions in 23 newspapers in ten Latin American and six European countries. France and Portugal comprise 50% of the company's activities.

PRISA Innova bases its activity on research and the constant search for business opportunities with three basic objectives: increased circulation, generation of additional revenues, and the consolidation of the brand value in the media.