Grupo Prisa

PRISA is the publisher of Spain's leading general-interest daily newspaper El País a world benchmark for quality news and information in Spanish, with an average daily circulation of 391,816 copies (EGM 2009).

It was first published on May 4, 1976, just as Spain was beginning the transition to democracy. The paper's vigorous defense of civil liberties and its support for political and social change, quickly made it an icon of modern Spain.

Its editorial policy defines it as an independent, quality, Europe-oriented newspaper with a clear commitment to pluralist, multiparty democracy. El País was a pioneer in the adoption of journalistic tools such as the Style Book, the readers' editor, and the Editorial Code, approved in 1980, which governs the professional relations between editorial staff, management and the company.

In 2007 El País underwent its first major revamp in 31 years and, on October 21, unveiled a new front-page look and mast head as well as a mission for the 21st century: to be the world's first global newspaper in Spanish. In 2009, the newspaper completed the integration of the print and online newsrooms to become a production company of quality content for all media (print, Internet and mobile devices).

On the world stage, meanwhile, the newspaper has agreements with The New York Times and Le Monde, in which PRISA is a stakeholder. In conjunction with The New York Times, El País publishes a Spanish-language supplement containing articles and reports from the US paper. The Internacional Herald Tribune, meanwhile, includes an English-language version of El País alongside the edition it sells in Spain. The newspaper also recently signed a strategic alliance with the business and finance daily El Economista, which has extended the penetration and leadership of El País in Mexico.

The digital edition of the global Spanish-language newspaper is the best open-access portal for information, and is updated continuously, 24 hours a day, 365 days a year. During 2009, ELPAÍS.com maintained the strong growth of the previous year and reported 18,363,352 unique users (Onmiture).

In a clear commitment to Web 2.0, the website encourages user participation, through the platform for exchange of news, ESKUP, a community of more than 6000 blogs and citizen journalism that allows users to participate actively in the generation of all types of news content.

El Viajero

El Viajero, PRISA's new travel portal is the result of cooperation and teamwork among a number of the Group's companies: El País, El País-Aguilar (Santillana) and Canal Viajar (Sogecable).

Located on the El País website, it includes practical information on travel, guides, videos and expert advice. It also provides a special niche for travelers who can set up their own blogs, rate destinations and comment on vacation ideas.

Constantly evolving since its launch, El Viajero includes Google maps, and has tabbed 1,500 hotels and 1,500 restaurants nationwide.