Mission, vision and values

In each and every one of its business areas, PRISA is committed to the defense of human rights and freedom of expression and conscience. Indeed, a commitment to society is at the very core of PRISA.

From the very beginning, the founders and promoters of El País have been committed to Spanish society, to defending and expanding democratic liberties for all. All too aware of this responsibility, this commitment remains as strong and vital as ever throughout the Group and now embraces Ibero-America.

Basic principles

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Independence and rigor in our role as informers, educators and communicators.

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Responsibility, intellectual honesty and transparency.

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Pluralism and respect for all ideas, cultures and people.

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Defense of freedom, peace, equality and the protection of the environment.

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Self-criticism aimed at achieving personal and business improvement.

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Creativity and innovation in the development of business.

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Attention to the demands and concerns of society and stakeholders.

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Responsible, efficient and sustainable management, which generates added value for both the shareholder and for society as a whole

Mission

To contribute to the cultural development of individuals and to the progress of society at large, by delivering goods and services that offer rewarding experiences and emotions in the areas of education, news and information, and entertainment.

Vision

To set the gold standard as a brand, worldwide, in culture and education in Spanish and Portuguese.

Values

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People

Everything we do revolves around people.

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Pluralism

We see pluralism as embracing freedom of expression, transparency and diversity.

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Creativity

Creativity is our most basic tool in our ongoing drive to innovate.

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Connectivity

We are aware of the importance of being connected and being accessible in order to share and collaborate.

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Dedication

Our dedication guarantees value, quality and excellence.

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Security

The new digital paradigm requires us to guarantee a secure environment in order to maintain our users’ trust.

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Integrity

We see integrity as encompassing honesty, rigor, self-criticism, responsibility, independence and impartiality.

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