PRISA rolls out AS Arabia, bringing sports news to a global Arab-speaking audience

The agreement sees the launch of AS Arabia, the Arab-language edition of the world-leading sports newspaper AS with 25,000,000 unique users. It’s foreseen that the project will reach 25 Arab-speaking countries throughout the Middle East and North Africa. The initiative, which consolidates the international expansion of the sports newspaper AS and strengthens its world lead, ses the Group pact with media group Dar Al Sharq, the leading news media outlet in the Persian Gulf.

Meeting together on Thursday to sign the agreement in Doha (Qatar) were the CEO of PRISA, Manuel Mirat; Abdullatif Al Mahmoud, CEO of Dar Al Sharq Group; AS Executive Editor, Alfredo Relaño; Managing Director of AS, Juan Canton; the Executive Manager of the Al Sharq E-Management Company, Muhammad Al Kordy; and Director of Strategy and Digital Distribution at AS, Tomas de Cos. The agreement has been endorsed by the law firm Del Canto Chambers.

The brand-new sports paper will be rolled out in the coming months. Following its successful formula, the newspaper will be offering all the latest news from the world of football plus all the latest on basketball and the NBA thanks to exclusive US agreements. There’ll also be news and reports on lots of other sports, interviews with makers and shakers from the world of sports and news geared towards all those countries that are about to join the AS family. Of course, Qatar will be at the center of our sports coverage as they gear up to host the 2022 World Cup.

With this agreement, AS takes a crucial step forward in its commitment to reaching out to embrace global markets while at the same time forging ahead with its project to reach as many readers as possible. AS already has editions in Chile, Colombia and Mexico, where it is market leader according to comScore figures, and it is also present in Argentina, USA, Peru, South Africa, Singapore and Malaysia. It also boasts an English-language edition, AS Inglés, and another global edition for the Americas, AS America.