PRISA is lending it support, for the ninth consecutive year, to the WWF's Earth Hour, the largest global environmental initiative that was born in Sydney 10 years ago with the simple symbolic gesture of turning off the lights for one hour. This latest event is being held next Saturday, March 25, from 8.30pm to 9.30pm.
PRISA has been supporting this global project since the outset, using its media to urge participation in all countries where it operates: radio, newspapers and the Internet. El País, Cinco Días, AS, El Huffington Post, Cadena SER and all PRISA Radio stations will raise awareness and offer coverage of this social mobilization, and Santillana will promote the initiative in schools and other educational institutions. In addition, PRISA will encourage the participation of its more than 8,000 employees through the company's internal communication channels and corporate websites.
This year, the WWF has launched a digital mobilization platform, in which it calls on citizens to join a virtual march to demonstrate that the global movement towards an emission-free future is unstoppable.
This year’s call for action on climate change comes after data showing that last year was the warmest on record since 1880. What’s more, 15 of the 16 years so far this century have beaten all temperature records. Which is why, ten years after Earth Hour first focused on the challenge of climate change, whose effects are now clearly visible, the WWF aims to ramp up commitments to demonstrate that the road to sustainable development and an emission-free world is unstoppable.
Earth Hour seeks to get governments, companies, institutions and citizens to take action on concrete measures at a national or regional level, such as the protection of a large area of extraordinary biodiversity in Brazil, the promotion of renewable energy in South Africa, the promotion of a sustainable way of life in China or the request addressed to the European Union for a climate policy to ensure a renewable and clean energy future.
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