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PRISA wins Microsoft award for its commitment to innovation in its Digital Transformation plan

07-10-2016

PRISA has been honored for its commitment to innovation as the main driver of the digital transformation process that the group began in 2011. Microsoft, a key partner of the Group throughout this process, payed tribute to PRISA during the Microsoft Business Summit, an annual event that brings together major clients, partners, developers and technology experts on Microsoft from Spain.

“Remember, this is not just digital transformation, it is the complete transformation of the business in a digital environment. This new model is governed by very different rules and we have to reinvent ourselves," said Noelia Fernández Arroyo, PRISA’s Managing Director of Business Development and Digital Transformation, on the announcement of the award – which recognises the Group’s firm commitment to innovation in procedures, its business model , technology, and, crucially, in professional teams.

Noelia Fernández explained how PRISA has activated, at a strategic level, a range of key pillars of transformation: the intensive use of data analytics to diligently apply data to all processes across the organization; a culture of products based on case studies showing their performance; having strategic partners, who invest with the company and are the leading experts in each area; and training programs to help key employees to adapt to change.

Fernández  also highlighted the process of ongoing innovation through the creation of small teams focused on looking ahead, while researching and designing new solutions that can be applied flexibly.

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