Bárbara Manrique de Lara holds a degree in Spanish Philology from the Universidad Autónoma de Madrid, a Masters in Publishing from ICADE/Santillana Universidad and a Masters in Communications and Marketing from the ESIC.
She began her professional career at the chain of bookstores Crisol and in 2000 became head of the press office at the publishing houses Taurus and Alfaguara Infantil y Juvenil, owned by Grupo Santillana.
In May 2005 she was appointed Director of Communications for the Fundación Atman, before becoming director of the foundation in 2006. In 2007 she became Director of Communications at PRISA.
Manrique de Lara is member of the European Association of Communication Directors and, since 2003, she has also lectured in Communications and Marketing on the Masters in Publishing program at the Instituto Universitario de Postgrado, a postgraduate institute in which three prestigious Spanish state universities participate (Universidad de Alicante, Universidad Autónoma de Barcelona y Universidad Carlos III de Madrid) in collaboration with Santillana Formación.