FUTURE COMMITMENTS AND CHALLENGES

A commitment to quality news and information, education and entertainment are in PRISA’s very DNA

A permanent commitment to society and its stakeholders, internal and external, has always been at the very core of all of PRISA’s operations. Since the very outset, the company has championed innovation and rigor as as the best ways to guarantee the constant improvement of all its contents.

This responsibility is one of our greatest assets, and the main challenge for the future is to continue working to maintain our exacting standards in order to connect with the new consumer.

PRISA has the added challenge posed by globalization the environment in which we operate. This demands the transformation of our business model  – while holding on to the basic values ​​and principles of identity that set us apart even as we strive to endow our brands with greater visibility and greater value.

Strategically integrate sustainability

Improve both our transparency and our CSR report

Strengthen the Toyoutome intranet and foster internal talent

Constantly enhance our corporate reputation

Commitments and challenges of the activity areas

Santillana’s commitment to society requires the publisher to pursue quality that responds to the demands of the educational community, to act with professionalism and rigor, respect and intellectual honesty. We are all too aware that contributing to education is the most effective way to develop people and build freer and fairer societies. [Read +]

PRISA Noticias aims to consolidate its position as the leading creator and provider of quality content in Spanish, Portuguese and Catalan, in all formats. To this end, the company will continue with the work of permanent adaptation of its news titles to society’s new ways of consuming news and information: new narratives, mobile devices, audiovisual content, social networks, etc. [Read +]

Challenges for Radio include maintaining the leadership of our brands in our different markets, consolidating 40 Principales as a music platform, continuing with the process of digital transformation, and reinforcing the area of musical events.
The goal is to move towards becoming a digital publishing outlet, capable of producing audiovisual content for multicast distribution. And to create the largest network for the production and marketing of audio content in Spanish, and its distribution and marketing as on-demand services on connected devices. [Read +]

Our Portuguese company, leader in commercial television and radio, continues to explore new sources of revenue beyond traditional advertising, as well as the entry of TVI into new platforms that will enable it to offer more interactive content and develop new forms of brand loyalty. Media Capital will also remain committed to meeting the ongoing challenge of improving efficiency and profitability in the area of audiovisual production, maintaining the leadership of Radio Commercial, and consolidating other radio formats. The company is also committed to the digital world and increasing its presence at major music events in a bid to meet growth goals for 2016. Continuous innovation and the production of content for different platforms, interfaces and devices, continue to be strategic for Media Capital.

Committed to transparency

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