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102 Sustainability at PRISA PRISA Noticias As a media group, PRISA Noticias uses its content to champion human rights, education, equality and the environment. In the latter area, in 2015 the company made a special effort, via wide editorial and advertising coverage, on the occasion of the Paris Climate Change Conference (COP 21), held in late November. El País created a special website, headed by our correspondent in Paris, publishing up-to-date news on the summit, plus a wide range of opinion pieces by activists, scientists and politicians. In addition, twenty-five news organizations from around the world, led by El País and The Guardian, created a new publishers’ network to collaborate on coverage of climate change in the run up to COP 21. The initiative, coordinated by the Climate Publishers Network (CPN), scrapped licensing fees for climate change content so that members of the alliance could freely republish articles on this issue that affects the entire planet. Cinco Días participated in the publication of a special supplement, Cambio climático, in collaboration with a network of financial newspapers worldwide. El País also organized a debate on climate change that officially opened the Hay Festival Segovia. Four experts discussed the transition to clean energy: Samantha Smith, WWF activist; James Randerson, The Guardian journalist; Teresa Ribera, former Secretary of State for Climate Change; and Alexander Leicht, representative of UNESCO. Seven articles published in Planeta Futuro, the El País portal on sustainable development and the Millennium Goals which is supported by the Bill and Melin- da Gates Foundation, won several awards for journalism and photography in recognition of the authors’ commitment to tackling some of the toughest stories today. El País, Cinco Días and As supported the World Wildlife Foundation (WWF) campaigns “Not One Degree More” in favor of renewable energy, and “Earth Hour”, the largest global movement for environmental protection, in both their print and digital editions. The newspaper fostered and promoted debate and discussions open to the public on current social issues, including, notably, the debate on the migration crisis between the Madrid Mayor Manuela Carmena and Emma Bonino, former European Commissioner and co-chair of the European Council on Foreign Relations (ECFR), who both analyzed the reactions of Spain and Europe to the largest refugee crisis since the Second World War. Other social initiatives organized by PRISA Noticias included a forum on peace in Colombia, which was attended by President Juan Manuel Santos, an informative breakfast on water management and sustainable development, and two events on CSR organized by Cinco Días. Education More than 2,000 17-year-old students came together for the first ever edition of the two-day event El País con tu futuro (El País with your Future), organized by the newspaper in collaboration with the Santillana Foundation in Madrid. Here, fifty experts gave practical talks on career guidance aimed at young people as they look forward to their academic and professional futures. Once again this year, practical journalism workshops for children were held at the Madrid hospitals Ramón y Cajal, La Paz, 12 de Octubre, and Niño Jesús. These workshops seek to foster newspaper reading habits and teach children more about the profession of journalism.


Memoria 2016 EN_PRISA_20160315_V4 baja
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