28 PRISA, a global group the generation of more traffic. With these new products, traffic has increased 69% over 2014’s figure. The launch of apps for all radio brands has been accelerated, through the corporate platform for app development, Replicapp. Mobile audio consumption now accounts for 65% of the total for some products. There has been increased digitization of local stations, with the launch of more than 20 web sites for Cadena SER local stations in Spain, as well as local sites for Oxígeno and Caracol in Colombia, as well as streaming broadcasts for different stations Mexico. Finally, following the trend for multicast content delivery, an aggregator application called Radiapp was launched, enabling users to listen to all Prisa Radio stations in Colombia. The year also saw the integration of the 40 Principales and Cadena SER apps with Ford’s connected car system, Applink. PRISA Radio music Our music stations in Spain are audience leaders, with 40 Principales ranking in first place, followed immediately by Cadena Dial, which celebrated its 25th anniversary with a gala featuring the best national and international artists. Ke Buena in Mexico consolidated its lead, while the repositioning of Tropicana in Colombia was consolidated. Viva Radio went on air in Costa Rica. And 40 Principales is, once again, the chart music station with the widest coverage in Latin America. Also in Latin America, there were two macro events in Mexico at the Azteca Stadium for Ke Buena, which topped the ratings, and brought together top acts and more than 100,000 people. 40 Principales hit the Azteca Stadium twice with artists such as J Balvin, Mo- derato, American Authors, Ana Torroja, DJ Luis López and Miguel Bosé. In 2015, Colombia organized numerous events: the first edition of Radio Fest, a joint effort from 40 Principales and Radioacktiva at the Simón Bolívar Park, where more than 40,000 fans cheered on Julieta Ve- negas, Jorge Villamizar and Efecto Pasillo. Also, the po- pular station Tropicana brought together 25,000 people for its special Christmas event. In Chile, we played host once again to the games fair Festigame, which brought together 40,000 people. As for concerts, Chilean stations Corazón, Pudahuel, FM DOS and Radioactiva welcomed a total of 60,000 people to their music events. Former Uruguayan president José Mujica at the Congress of Wisdom and Knowledge
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