64 Commitments and future challenges the information reported that was relevant to the media sector supplement GRI G3.1. The 2015 report, with information regarding 2014, was adapted successfully to G4 at its highest or most comprehensive level, as does this year’s report. Toyoutome Project Undoubtedly, one of the main challenges for the future is to know how to attract, foster and develop talent. The most prominent sustainability initiative at PRISA since 2011 has been the Toyoutome project, the Transformation Plan’s framework concept for the cultural and organizational transformation of the Group. The project, which aims to change the way we work in order to become a truly connected organization and to promote the professional development of all staff, took the important step in 2015 of fully integrating the Office of Transformation into the areas of HR and Communication, with which it had previously collaborated closely. The degree of maturity of the tools developed in the field of knowledge management, career development, training and leadership, have been detailed every year in this report, and they have now been developed sufficiently so as to allow us to take definitive steps as envisaged in the Transformation Plan, which calls for their complete integration into the day-to-day management of the company. But the challenge still requires a high degree of commitment from management and the support of all professionals. They are the key to getting the entire organization to actively embrace the activities and tools developed to leverage the potential of PRISA as a company at the forefront of the creation and distribution of quality content. Communications Master Plan 2015-2020 PRISA continues to forge ahead with its commitment to proactive communication and sustainability in compliance with the Communications Master Plan 2011- Toyoutome, the Group’s global intranet
Memoria 2016 EN_PRISA_20160315_V4 baja
To see the actual publication please follow the link above