66 Commitments and future challenges at the forefront of global journalism. At the same time, El País is and will be increasingly American, since the Americas is where we enjoy our highest growth and where our potential for expansion is most promising. Therefore, in addition to new hires, new work systems are being implemented and we are expanding training plans that will enable us to shape journalistic content so that it is easy to find, read and see. The sports daily As will seek to consolidate its presence in Latin America with coverage of global sporting events. With Spanish sport as a starting point and special attention to sportspeople from the Americas, As will feature premier content in its general edition and in those in Mexico, Chile, Colombia, Malaysia, Singapore and the United States, where it has already set the gold standard for sports coverage. Video, mobility, quality content and immediacy in results updates will be key to sustaining growth and brand expansion. By keeping the paper’s trademark style and giving great weight to opinion, As aims to be the go-to platform for Spanish sport, from anywhere in the world. Cinco Días, PRISA Noticias’ renowned business and finance daily, will continue to forge closer links between the economy and society, making it more understandable and, above all, useful. Furthermore, innovation, technology and joint projects with companies and a range of bodies will enable Cinco Días to reach out to new audiences. PRISA Revistas will strive to consolidate its new range of publishing products and its El País weekend titles, and will add new projects to La Factoría, for the Group’s media as well as its external clients. The main challenge for El Huffington Post is to strengthen its position as the second most-read digital native medium in Spain and to increase traffic from mobile devices. In addition, the launch in early 2016 of El Huffington Post Mexico is set to enhance synergies and widen the focus of content to Latin America. Another objective is to increase video content, thereby building value through differentiation. In 2016, MeriStation will work on creating content suitable for new player profiles that now exist in the market. Working within the structure of PRISA Noticias, its focus will be on the eSports project, a new trend that is increasingly important in Spain. In addition, MeriStation will strengthen its presence in Latin American markets such as Mexico, where it is already present. Growth across social media is also one of the challenges to be taken on by the platform, which now totals over 400,000 fans on Facebook and 200,000 on Twitter. PRISA Radio Challenges for Radio include maintaining the leadership of our brands in our different markets, consolidating 40 Principales as a music platform, continuing with the process of digital transformation, and reinforcing the area of musical events. The goal is to move towards becoming a digital publishing outlet, capable of producing audiovisual content for multicast distribution. And to create the largest network for the production and marketing of audio content in Spanish, and its distribution and marketing as on-demand services on connected devices. We’ll be generating content that outlives the immediacy of analog. Products that can break free of the constraints of programming schedules and slots, focusing on specific audiences whose segmentation allows for better marketing. Also on the agenda is the distribution of that content (more than 30 programs, new digital content) for multiple platforms: web, mobile, social
Memoria 2016 EN_PRISA_20160315_V4 baja
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