PRISA is firmly committed to audiovisual language. Throughout the Group’s history, we have developed a wide and varied range of TV formats for commercial and pay-TV platforms, both for those operated by PRISA and for those belonging to third parties. Our mission has always been to lead, from a position of innovation, creativity and quality.
PRISA currently holds the lead for commercial television in Portugal with TVI, and the group sets the standard for the production and distribution of news content, and soaps and dramas, in Portuguese, which are distributed in Brazil and Portuguese-speaking countries in Africa.
We encourage and foster new narrative forms of audiovisual language in all the products and brands that we develop, and we produce all kinds of content and digital video formats through PRISA Video, which channels the audiovisual strategy across the entire Group, thereby enhancing the presence and impact of Group brands.