PRISA Brand Solutions is the PRISA division that sells Group advertising. With a portfolio of 28 media outlets, we boast the most complete and flexible offer of products on the market for reaching all kinds of targets. Our multimedia experience makes us the perfect partner to develop comprehensive and integrated communication solutions that combine conventional campaigns, branded content and events.
We endeavor to build a brand communication strategy that is both relevant to our audience and provides a comprehensive service to our clients, with whom we work together in designing their campaigns from the moment we receive the briefing until it’s successfully rolled out.
To successfully meet this commitment we deploy the latest technological advances, we investigate new formats and narratives, and we bring together the most talented professionals in the sector. Because the secret of good communication is to be found in people.
La Factoría (The Factory) is PRISA’s division for the production of tailored content, in both digital and traditional formats. We develop media on demand for other brands (owned media), produce and manage the most appropriate content for our clients’ digital platforms (content management) and create content in multiple formats for brands (brand voice). La Factoría draws on the multidisciplinary talents of more than 240 collaborators, including journalists, designers, programmers and experts in analytics and social networks.
Offering the experience of events is a logical extension of our projects. Debate, reflection and engagement with people with different viewpoints are vital to strengthening critical public opinion and, at the same time, serve to reinforce content generated by our brands, whether institutional, social, informative or commercial in nature.