4 Sustainability Report 2014 1 PRISA, a global group PRISA is the world’s leading Spanish and Portuguese language media group in the fields of education, information and news, and entertainment, thanks to its multi-channel offer of highquality products. Present in 22 countries, PRISA reaches more than 60 million users through its global brands El País, 40 Principales, Santillana and Alfaguara. As market leader in general-interest press, commercial and Pay TV, spoken-word and music radio, education and publishing, it is one of the Spanish-speaking world’s largest media groups and possesses an extraordinary portfolio of assets. Its presence in Brazil and Portugal and among the growing Hispanic community in the US has given the group an Ibero-American dimension and has opened up a potential global market of 700 million people. With more than 250 websites, visited monthly by 31.3 million unique users* (84 million unique browsers**) worldwide, PRISA is at the forefront of multi-channel and multi-device content distribution. The Group has embarked on an ambitious strategy of content distribution, offering products and services adapted to users’ changing consumer habits through a wide range of devices. A commitment to society is at the very core of PRISA. From the very beginning, the founders and promoters of El País have been committed to Spanish society, to defending and expanding democratic liberties, equality and civil rights for all. All too aware of this responsibility, three decades on, this commitment remains as strong and vital as ever and now embraces Ibero- America. *(Source: comScore, Dec 2013) ** (Source:Adobe Omniture + Netscape, Dec 2013)
Resumen ejecutivo 2014 EN
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