03 Mission, vision and values A commitment to society is at the very core of PRISA. From the very beginning, the founders and promoters of El País have been committed to Spanish society, to defending and expanding democratic liberties, equality and civil rights for all. All too aware of this responsibility, almost four decades on, this commitment remains as strong and vital as ever and now embraces Ibero-America. 10 PRISA | Mission, vision and values These values have always been embraced by the teams of professionals working at El País and have subsequently been taken on board by all the Group's companies as they strive to be both socially responsible and world leaders in the fields of education, and news and entertainment in the Spanish and Portuguesespeaking markets. We are thus responsive to the needs and expectations of a free, responsible, respectful and sustainable society. Meanwhile, the rapid changes taking place in the media and content sector have spurred PRISA’s transformation into a “new company", focused not only on the production and distribution of quality This vision is shared by all those who work in our organization and is evident in the work and in the dayto day operations of all those who work for PRISA. content, but also on learning more about each of our stakeholder groups, as well as on the use of new technologies. Independence and rigor in our role as informers, educators and communicators. Responsibility, intellectual honesty and transparency. Pluralism and respect for all ideas, cultures and people. Defense of freedom, peace and the protection of the environment. Self-criticism aimed at achieving personal and business improvement. Creativity and innovation in the development of business. Attention to the demands and concerns of society at all times. Responsible, efficient and sustainable management which generates added value for both the shareholder and for society as a whole. Basic principles
Resumen_ejecutivo_EN_Prisa_13042015
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