Commitments and future challenges A commitment to quality news and information, education and entertainment is in PRISA’s very DNA. A commitment to our stakeholders, internal and external, has always been at the very core of all PRISA’s operations. From the very beginning, PRISA has championed innovation and rigor as the best ways to guarantee improvement of service to our customers across all its products. This commitment remains our priority and is our most valuable asset. The main challenge for the future is to continue working to maintain our exacting standards. Globalization and the free market economy have fostered the development of an extreme consumer culture that often relegates to the sidelines the true value of institutions, knowledge and reflection. Companies involved in culture and education such as PRISA now face the greatest challenge of their history – to bear the daily burden of responsibility in the exercise of quality journalism and education, both of which are crucial to the construction of the critical and informed public 40 PRISA | Sustainability at PRISA opinion that is required by future citizens. PRISA, therefore, has to take on the added challenge posed by the environment in which it operates by embracing the necessary transformation of its business model – a model that places the user at the center – while holding on to the basic values and principles of its identity as a factor that sets us apart. We are committed to safeguarding the future of responsible citizenship and a fairer, more sustainable world. A recognized commitment to facing ongoing challenges PRISA’s commitment to sustainability has been recognized by investors since 2008, when the international index for corporate social responsibility and sustainability, the FTSE4Good, was established. FTSE4Good is a package of indices aimed at measuring the efforts The mission and vision of PRISA, the group’s values and its position, are reflected in a wide range of products that clearly set it apart from the competition. Today’s consumer is looking for companies that embrace social and economic justice and a concern for the environment, in their mission, vision and values. Products Sustainability Stakeholders Staff, opinion leaders, clients, shareholders, etc. A guarantee for the future
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