103 Social Responsibility and Sustainability Report 2016 | PRISA Sustainability at PRISA The El País-UAM School of Journalism The El País-UAM (Autonomous University of Madrid) School of Journalism is a non-profit body established in January 1986 as a result of a cooperation agreement between PRISA and the Universidad Autónoma de Madrid to provide journalism training to graduates from any field. To this end, the foundation established its Masters in Journalism, a graduate degree granted by UAM that is now well into its 30th year. Since its foundation, the school, as part of its commitment to society, has contributed to the training of more than 1,000 professional journalists, who can in turn contribute to strengthening civil society and democracy. The role of the journalist in society is a theme that informs all the modules and activity in the Master’s program, which places great emphasis on practical work experience, thereby allowing our trainee journalists to learn on the job. Over time, the School has greatly expanded the scope of its activities —organizing symposia, conferences and workshops —and has now become an incubator of journalism that is at the forefront of new technology. The Masters begins in October and lasts two years: the first year takes place at the headquarters of the school and the second consists of twelve months paid work experience at any of PRISA’s media. Its facilities are located at the headquarters of the newspaper. During the training period, students become reporters working on real stories, graphics editors who are required to select the best photo, journalists who have to manage a web site, and designers who have to design the pages. Print and digital work are fully integrated and special emphasis is placed on the use of new technologies and all the resources offered by social networks. Indeed, the teaching of a new journalistic narrative has acquired greater curricular weight, with particular attention being paid to video as a tool and to journalism through the use of mobile devices. The Masters also includes radio classes, during which students learn to direct their own news programs, complete with reports and live broadcasts. In 2014, the El País-UAM School of Journalism took its first steps on the world stage, with the signing of a cooperation agreement with the Universidad Ibe- roamericana, a prestigious institution in Mexico. The agreement provides for the exchange and mobility of teachers and students. An agreement was subsequently signed with the Technological Institute of Monterrey (Mexico) which has seen the school teach two courses for students of that institution. The school has also collaborated with the University of Rosario, Bogota. Practical journalism workshops for children in Madrid hospitals
Memoria 2016 EN_PRISA_20160315_V4 baja
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