Social Responsibility and Sustainability Report 2016 | PRISA PRISA, a global group 27 1 radio entertainment brand in Spain for more than five decades and has an important presence in Latin America. Radio Caracol, with 1,869,000 listeners, remains the leading station for news, sports and entertainment in Colombia and is one of the most prestigious broadcasters in Latin America. Together with W Radio, the station is one of the pillars of PRISA Radio. Together, Grupo Caracol’s stations reach 9,683,000 listeners. In Chile, PRISA Radio is undisputed radio market leader with 2,214,000 listeners. Of the eleven formats to be broadcast, six are among the top-ten ranking for audiences, noteworthy among them the spoken-word radio station ADN Radio Chile, and Radio Corazón, which is the most popular radio station in the country In the Mexican market, PRISA Radio operates through Radiópolis, owned 50% by Televisa, and to which PRISA Radio brings its extensive experience in the radio business. Radiópolis, through its 75 stations and affiliates, distributes six lines of spoken-word and music programming, reaching 1,385,307 listeners daily. In Argentina, PRISA Radio reached 972,000 listeners daily according to figures for October to December 2015. Radio Continental continues to go from strength to strength on the Argentinean spoken-word radio scene. In the United States, PRISA Radio operates two radio stations that broadcast in Spanish, one for the Los Angeles and southern California region, an area which encompasses more than 30% of the U.S. Hispanic population, and another broadcasting in Miami, where we are No. 1 in the Hispanic spoken-word radio sector. December’s figures show an audience of 144,400 listeners. In addition, PRISA Radio operates GLR Networks, a producer and distributor of programs and advertising space among more than 100 affiliated stations. In Costa Rica, PRISA Radio operates four radio formats through a company co-owned 50% by the group and Grupo La Nación. Its four music radio broadcasters –Bésame, 40 Principales, Q‘Teja and Viva Radio– reach 233,000 listeners daily. In 2015, Prisa Radio intensified its efforts to position its products as leaders in the digital media ecosystem, seeking to lead the development of online audio in all its markets. The company’s stations already broadcast more than 44 million monthly hours of live radio, boast more than 10 million monthly audio-on-demand downloads, and have surpassed 28 million unique browsers for their stable of web and mobile products. Prisa Radio also has a solid 38-million-strong fan base across the different social networks. The main lines of work of this year were: The migration of radio portals to new digital platforms in order to equip all products with content management tools that will promote the consumption of audio, will facilitate the publication of multimedia content, will adapt to mobile consumer habits and that will enable Cadena SER unveils its new programming
Memoria 2016 EN_PRISA_20160315_V4 baja
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