Social Responsibility and Sustainability Report 2016 | PRISA PRISA, a global group 33 Plural Entertainment Plural Entertainment maintains its position as one of the largest audiovisual production companies in Iberia, particularly in the area of dramas and soap operas in Portuguese and in entertainment in Spanish. Plural’s customers include the main players in Spanish and Portuguese television, and its projects are renowned for the originality of their scripts, their cinematography and high production values. Plural’s content leads among different targets and audiences and in a range of timeslots. In 2015, Plural has strengthened its lead, consolidating its position as a leading producer in Portugal, with over 560 hours of content produced. Its productions set the standard, both nationally and internationally. In addition to dramas and soap operas, Plural produced entertainment and advertising content. Meanwhile, EMAV (Plural’s technical arm) and EPC (stage and set design) have had a strong year, speci- fically with imaging services for sports competitions in the case of EMAV, and, in the case of EPC, the building of important sets for entertainment programs, dramas and series. Both companies attracted new customers and expanded their business to new countries and markets, particularly in Spain. Other business Media Capital Radios (MCR) was audience leader for the fourth year running in the Portuguese radio market via its station Rádio Comercial, which beat records and reported a 34.7% audience share at the end of 2015. M80 maintained its position as the leading radio broadcaster among stations without nationwide distribution and ended the year with an average au- dience share of 5.9%. Smooth FM, MCR’s most recent venture, continued its growth and had a share of 1%. All radios organized and supported important musical events throughout 2015, bringing them closer to their listeners. The presence at major music festivals, concerts and at the popular M80 festivals are just some examples. Rádio Comercial is also a leader among media on Facebook In the digital arena, this year Media Capital’s sites recorded between them a monthly average of more than 120 million page views. All Media Capital’s sites ranked in the top five in Portugal.
Memoria 2016 EN_PRISA_20160315_V4 baja
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