3 Commitments and future challenges Products Sustainability Stakeholders 62 Commitments and future challenges A commitment to quality news and information, education and entertainment is innate to PRISA. A commitment to society, with which we engage through our stakeholders, both internal and external, has always been at the very core of all PRISA’s operations. From the very beginning, PRISA has championed innovation and rigor as the best ways to guarantee the improvement and guarantee of its contents. This commitment remains our priority and is our most valuable asset. The main challenge for the future is to continue working to maintain our exacting standards, and connect with the new consumer. Companies involved in culture and education such as PRISA must bear the burden of responsibility in the exercise of quality journalism and education, both of which are crucial to the construction of the critical and informed public opinion. PRISA, therefore, has to take on the added challenge posed by the environment in which it operates by embracing the necessary transformation of its business model —a model that places the user at the centre— while holding on to the basic values and principles of its identity as a factor that sets us apart, and making the value we bring with our brands more visible. The mission and vision of PRISA, the group’s values and its position, are reflected in a wide range of products that clearly set it apart from the competition. Staff, opinion leaders, clients, shareholders, etc. A guarantee for the future Today’s consumer is looking for companies that embrace social and economic justice and a concern for the environment, in their mission, vision and values.
Memoria 2016 EN_PRISA_20160315_V4 baja
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