Social Responsibility and Sustainability Report 2016 | PRISA Commitments and future challenges 65 2015. To date, this has been implemented successfully, in that most of the stipulated actions and changes have been carried out. The Plan has been renewed for the period 2016-2020 with three major trends on the agenda: • Hyperconnectivity, • Ongoing global redesign • Creation of shared value. This means putting people at the centre of all our communications and marketing activities, with a clear focus on the differential values of our company. We will redouble our attention to the management of the Group’s brands in order to make them true guarantors of credibility and quality for our stakeholders. The plan is aimed chiefly at constantly improving the corporate reputation of the company as a whole. In addition, we aim to transform Corporate Reputation and CSR into strategic assets of PRISA, and we envisage them as being seen as such by senior management. Increased transparency and access to information about PRISA In our ongoing quest to improve transparency and the access to information about PRISA, we are committed to increasing the flow of communication with shareholders and investors through all media at our disposal, as well as to improving the information made available to the markets, in order to facilitate comprehension and understanding. The goal is to provide all necessary and appropriate information to financial analysts covering our company so that they can more accurately analyse and reflect the situation of the Company and its future prospects. Commitments and challenges of the business units PRISA Noticias PRISA Noticias aims to consolidate its position as the leading creator and provider of quality content in Spanish, Portuguese and Catalan, in all formats. To this end, the company will continue with the work of permanent adaptation of its news titles to society’s new ways of consuming news and information: new narratives, mobile devices, audiovisual content, social networks, etc. El País will overhaul the very concept of newswriting, thereby taking the first step in the transformation of the newspaper into an essentially digital medium. Spain’s leading print newspaper will become a platform generating content to be distributed among other media. El País will continue to publish a print edition of the highest quality but, at the same time, it will will endeavor to build an ambitious digital medium, with truly global coverage, that meets the demands of new and future readers. The driving force of this medium will be news and information. Its tools will be all those that technology makes available. Currently, we are focusing on image and video as a potent tools of mass communication because readers are increasingly eager to consume multimedia content. Thus, the launch of El País Vídeo has been an enormous recent success. The nerve center of the paper will have a modern newsroom, staffed by professionals from the fields of journalism, technological development, graphic editing and video, design, production, audience measurement, social media, SEO and quality assurance. Together, they’ll be creating new narratives and new ways of communicating that will keep this newspaper
Memoria 2016 EN_PRISA_20160315_V4 baja
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