Social Responsibility and Sustainability Report 2016 | PRISA Commitments and future challenges 67 media, YouTube, aggregators, connected cars, wearables... Radio has traditionally been more open to its listeners than other media. The digital revolution allows us, thanks to social networks, to increasingly interact with users in a world beyond the radio waves, creating an even more direct engagement. Santillana Santillana’s commitment to society requires the publisher to pursue quality that responds to the demands of the educational community, to act with professionalism and rigor, respect and intellectual honesty. We are all too aware that contributing to education is the most effective way to develop people and build freer and fairer societies. The greatest challenge facing education is to reduce student failure rates and educate citizens for the twenty first century. To this end, Santillana aims to continue helping families and students to meet this challenge and encourage students to learn holistically –not merely to gain knowledge but to develop the skills needed to function in this changing and ever more global world. We will strive to innovate with new types of tools, ways of learning and support for schools to help them with their work and provide an education of excellence and quality. True to these purposes, we continue to work on new projects, while at the same time fostering all those values shared by democratic societies, particularly pluralism, solidarity, tolerance, respect, defense of peace and environmental protection. For yet another year, Santillana will continue to work on social initiatives in the sphere of education in partnership with a wide range of congregations and religious institutions, NGOs, foundations, cultural associations, government agencies, school management, groups of teachers, unions, parents’ associations and universities. They know they can turn to Santillana for the support they need for teacher training, for grants to attend events, for donations of books to disadvantaged children, for the sponsorship of conferences and competitions, and for the co-publishing of materials. Media Capital Our Portuguese company, leader in commercial television and radio, continues to explore new sources of revenue beyond traditional advertising, as well as the entry of TVI into new platforms that will enable it to offer more interactive content and develop new forms of brand loyalty. Media Capital will also remain committed to meeting the ongoing challenge of improving efficiency and profitability in the area of audiovisual production, maintaining the leadership of Radio Commercial, and consolidating other radio formats. The company is also committed to the digital world and increasing its presence at major music events in a bid to meet growth goals for 2016. Continuous innovation and the production of content for different platforms, interfaces and devices, continue to be strategic for Media Capital.
Memoria 2016 EN_PRISA_20160315_V4 baja
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