90 Sustainability at PRISA Responsible management of communications PRISA’s Corporate Communications and Marketing Department has adopted a proactive approach focused on the continuous improvement of the Group’s reputation. The key strategies are based on Integral Communication, ongoing research and analysis, positioning, segmentation, and communications 3.0, in order to properly manage brand identity, internal communications, external relations, and social responsibility. All too aware of the importance of coordination for a group of companies operating in 22 countries and with a broad portfolio of products and services, it is essential that we are equipped with an appropriate communications network. At PRISA, there are two permanent forums for internal communications and dialogue. First, a weekly Communications Committee, which brings together the communications directors from the various business units and the heads of Human Resources, Analysts and Investors, and Transformation, to correctly oversee internal and external communications activities at all levels. Secondly, the Social Responsibility Observatory meets each month to check up on the progress of action plans, as well as in order to be kept abreast of all the latest trends, with a view to their constant monitoring. Of special note is the internal communications policy, which has undergone a complete overhaul in recent years and has profoundly affected how we do things at PRISA. Our shared intranet channel, Toyoutome, is a treasure trove of information on the company and a meeting point that is used daily by 8,643 professionals, who now have access to new tools for knowledge, training and information. It allows them to contact their colleagues or simply share an item of news on the Wall. Monthly data show averages of around 78,000 page views, and 18,200 unique users. This permanent platform for communication is supplemented by three further services. The weekly tweet, where we explore a topic related to the transformation of the company and innovation, the external blog on digital trends, and the internal monthly Newsletter, where we keep people posted on the best Group content and initiatives. Responsible management of our suppliers Objectives and Policies The chief goal of PRISA’s Procurement Policy is to build up a solid base of suppliers and collaborators, thereby enabling all our companies to acquire goods and services under the strict criteria of efficiency, cost, coverage and technical and productive capacity. Moreover, PRISA also evaluates the supplier’s integrity and its respect for basic human rights, and the environment. The Corporate Procurement Department coordinates all relations between Group companies and their suppliers, guided by a number of principles that are detailed below: • PRISA’s relations with suppliers are governed by principles of objectivity, transparency, non-exclusivity and equal opportunities. • Any information supplied will be identical for all suppliers, ensuring that no single supplier enjoys any initial advantage, thus fostering legitimate competition.
Memoria 2016 EN_PRISA_20160315_V4 baja
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