103 Social Responsibility and Sustainability Report 2017 | PRISA implementing tools for advertising sales and analytics to improve results. We have also updated the main apps in Spain and created 7 new such apps in the Americas. New projects include the launch of Podium Podcast, the global network of podcasts in Spanish, and which comes with its own website and app, as well as distribution across digital audio aggregators. We also started the HERTZ project, fun-ded by Google’s Digital News Initiative, aimed at boosting the consumption of on-demand audio. With regard to our professionals, in 2016 we continue to promote initiatives within the framework of the overall pro-ject of transformation and restructuring of the organizatio-nal model. The general aim is to establish a new organi-zational culture capable of thriving in the digital economy, and that will lead to an increasing yield in the production of value for the Group, and that will cultivate a real feeling of belonging. The main lines of action are: • Organic development of the ecosystem Toyoutome to reinforce cultural change (global Intranet, Newsletter, Twitter, etc.). And expanded leveraging of this ecosys-tem’s platforms as mechanisms to build internal repu-tation, to foster and communicate values, to encoura-ge and incubate intellectual and social capital, and to identify profiles with potential for growth (Experience Factory). • The retraining and reconversion of human capital to adapt it to the production needs of the digital eco-nomy. (Campus PRISA and PRISA Jobs). • Process of cultural transformation through training in innovation, leadership and teamwork, in order to in-crease the production of value and to foster compe-titive versatility in the sector. (Mi idea! and Innovation Workshops). We have also strengthened the area of Expertise and the design of services, essential for the strategic development of our products. As industry leaders, we must be at the forefront of the very best experiences in user consump-tion of news and information. We also seek to reinforce our commitment in the area of Big Data in order to understand and anticipate the best ways to contribute to the creation and dissemination of content, and improve our impact on society. Design and execution of an advanced training program in strategic digital transformation, developed in coor-dination with the School of Industrial Organization. We selected 42 talented professionals from all of the Group’s units to attend this advanced training course, the goal of which was to increase digital productivity in the field of strategic thinking, and to develop final projects focused on virtual reality and augmented reality (innovation products prioritized by business development). This course garnered the highest degree of satisfaction of all the training initia-tives run by the group in 2016. As an added bonus, the course succeeded in establishing ties of trust and a sense of belonging to the organization among all the attendees. Design and partial implementation of a talent index to measure and identify high-potential profiles within the Group. In 2016, this index was successfully deployed in the Group Technology unit, and it is planned to implement the same index in PBS and PRISA Video in 2017, while it will continue to run in the Technology unit. The talent in-dex enables us to gauge the creative potential and learning
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