122 4 | Sustainability at PRISA Santillana Since its creation six decades ago, Santillana has been providing educational content and quality ser-vices that facilitate and improve learning outcomes in Spain and Latin America. In a world where so-cial changes demand ever new commitments from companies, Santillana has become an active part of schools, families, and society at large. The company acts responsibly by encouraging on-going reflection and debate on education, and is par-ticularly committed to fostering reading as a tool for social improvement. Indeed, reading is seen as key to enhancing the imagination and creativity of chil-dren and young people, as we rise to the challenge of building fairer, freer and more equitable societies Our commitment to reading as a key tool for social improvement culminated in Peru with the launch of the educational project for primary and secondary schools ‘Let’s grow together’. Meanwhile, the initia-tive Infinitas historias de talento (Neverending stories of talent that changes lives) showed how students can overcome challenges and develop their talents to transform their lives and the lives of their families Santillana contributed to the fifth edition of “Boli-via Lee” (Bolivia Reads) program with a donation of 30,000 books during the presentation ceremony for the campaign at the Ministry of Education. The company also signed an agreement with the Bolivian Academy of Language to cooperate on projects that promote the correct and appropriate use of langua-ge, and to work together on the continuous updating of the regulations of the SAR. Books worth nearly $300,000 were donated to the Upala Public Library, an area affected by Hurricane Otto, via the Ministry of Culture, Youth and Sports of Costa Rica. Other projects in favor of reading brought books to children. Ruta Maestra, Santillana Colombia’s edu-cational magazine, celebrated its fourth anniversary. With some 17,000 digital publishing downloads and 122,400 visits to the content of its pages, the pu-blication has positioned itself as a benchmark in its sector. In Colombia, Santillana launched the Santi-llana Plus Virtual Forums, which are followed live by 8,000 teachers. There was a total of 31,641 views. During the celebration of the 2016 Olympic Games in Rio, Santillana Colombia launched the interactive platform “Santillana Olympics 2016” to encourage students and the whole education community to share and appreciate the values of sport. This initia-tive involved 3,207 people from 26 departments and 136 cities throughout the country. Providing knowledge and analysis on the educatio-nal process has also been one of Santillana’s chief goals. In 2016, the company supported a wide ran-ge of educational initiatives aimed at management teams, teachers and families in order to address the challenges of education today. The Saber Hacer (Know How) Forums, organized by Santillana, and the conference held by ACADE, Educational keys for the digital society, in collaboration with the Telefonica Foundation, as well as the CECE conference, Educa-tion, a necessary pact, are just some examples. The Grandes Profes! (Great Teachers!) annual event, organized jointly with the Atresmedia Foun-dation, Fundación Telefónica and Microsoft, re-kindled the spirit of support and encouragement to teachers in their daily lives. The event included the awards ‘Great Teachers, Great Initiatives’, which pay tribute to the best projects promoted by tea-chers and schools during the school year. In Brazil, the sixth edition of the project Trilhas da Cida-dania (Pathways to Citizenship) lent support to the free Portuguese language course for immigrants and refu-gees, with the publication of the third volume of the collection Educational Territories. This initiative fosters the inclusion of migrants. Editorial Moderna has conti-nued its support for the NGO ‘Mestres da Obra’ aimed at construction workers and which, since 2012, has benefited around 2,400 workers with educational and cultural activities in different regions of the country. In Chile, Santillana’s commitment to encouraging healthy lifestyles in classrooms and among families has prompted the launch of a book written by the tea-chers with the support of the Chile Vive Sano Founda-tion. The “Manual: Active Teachers! Towards a culture of healthy lifestyles” includes more than 50 activities for promoting healthy habits in the classroom. The campaign Lentes guía endeavored to alleviate sight problems among children, one of the leading causes of school dropout in Mexico, especially in rural areas. Save the Children joined forces with Santillana to include some practical paper lenses in every textbook. To promote and coordinate efforts in development initiatives in the country, as well as new academic projects, Santillana Puerto Rico celebrated its 25th anniversary with two important partnerships. The
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