133 Social Responsibility and Sustainability Report 2017 | PRISA Cinco Días Awards for Business Innovation The Cinco Días Awards for Business Innovation, now in their ninth edition, have become a key event in the busi-ness calendar. The success of the awards can be measu-red in the number submissions, as well as in the prominent attendees at the awards gala, drawn from government, the public and the private sector. NH Hoteles was awarded the Best Initiative in the field of Corporate Social Responsibility for its program Hoteles con Corazón (Hotels with a Heart), which provides hotel rooms to needy families of children with serious illnesses and gives them a place to stay when they have to travel for medical treatment. Blendhub was awarded the prize for Most Innovative Busi-ness Initiative in the field of New Technologies for its engi-neering solution that has successfully enabled the creation of the world’s first portable factory to produce high quality food powder blends. Finally, the prize for the Most Innovative Business Initiative in Association with a University went to Emite Ingeniería, a spin-off of the University of Cartagena, for its development of multiple-input and multiple-output analyzers and 4G wi-reless devices. The 9th Cinco Días Awards for Business Innovation award ceremony
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