31 Social Responsibility and Sustainability Report 2017 | PRISA sounds from more recent decades – plus a judicious dose of current music. In 2016, the station launched ‘Arriba Espa-ña!’, Juan Luis Cano’s morning show, which can be followed simultaneously on air and via video streaming. In 2016, music stations in Latin America have got closer to and more interactive with the listener, achieving significant growth through LOS40 in Chile and Mexico. In Mexico, LOS40 is the fourth ranking station, with the No. 1 position still held by Ke Buena, dedicated to regional Mexican music and which has designed its new credit card with the financial group Banorte. LOS40’s “De pelicula” is a film program with a unique take on the Hollywood scene, and its success has been replicated in Colombia. Tropicana, Colombia’s music station, has a new morning show that has been a big hit with audiences. Caracol’s mu-sical stations have brought together their listeners for the music events Tropiconcierto and Festival Urbano de Oxí-geno, with an attendance of more than 60,000 fans. LOS40 Colombia organized VIVA 40, an innovative festival format with different leisure areas, which brought together 8,000 people for the performances of Babasónicos and Vicente Garcia, among others. For yet another year, Chile’s No. 1 station hosted La Gran Noche de la Corazón, a mega event hosted by Pablo Agui-lera, and celebrating the program’s 30th birthday. Almost 30,000 fans came out for the big night. LOS40’s Festiga-me was also a huge commercial success, drawing almost 45,000 people. There were record audience figures for LOS40 and Radioactiva, while Radio Imagina consolidated its position as the second most listened to station in San-tiago de Chile. In Argentina, LOS40 remains audience leader among young people aged 18 to 24. This year’s highlights included the debut of the breakfast program presented by Nicolas Ma-galdi. The rock station RQP has doubled its audience over the course of the year and is set to join the top ten ranking stations in terms of audience. The Premio DIAL Awards
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