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33 Social Responsibility and Sustainability Report 2017 | PRISA Serrat, Sabina, Ana Belen and Victor Ma-nuel on stage after 20 years. It was one of Spain’s top-selling tours (over 80,000 tickets sold). There was the first ever tour of the new urban artist Maluma, with over 30,000 tickets sold, plus others like Char-lie Puth, Carlos Rivera, Carlos Baute, Dvi-cio, Mariza, Franco de Vita and Eros Ra-mazzotti. The company also scheduled Malu, Manuel Carrasco, Alejandro Sanz and Raphael, among others, in a range of different cities. Once again in 2016, the company produ-ced the Matinales de El País, the Premios DIAL Awards, the As Sports Awards, Pre-mios Ondas Awards, the Primavera Pop festival, Actua and the LOS40 Music Awards. The promoter was also involved in the or-ganization of festivals and special events, including Dcode, MadTown Days and the ambitious Nights in the Botanical Garden, which brought together artists such as Patti Smith, Robert Plant and Wilco; and events like the electronic Old Gold and the festival A Summer Story. TYRONA EVENTOS In 2016, Tyrona Eventos organized and produced some of the most important events in Colombia, including artists such The Paul McCartney concert at the Vicente Calderón stadium in Madrid as Guns N Roses, which beat ticket sales records, Aerosmith and Iggy Pop, among others. Tyrona Events is one of the two most important companies in the concerts sector in Colombia, organizing more than 20 musical per-formances in a range of formats and with revenues in excess of 11 million euros.


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