68 3Commitments and future challenges A commitment to the development and progress of society and citizens through quality news and information, education and entertainment is in PRISA’s very DNA. A commitment to society, with which we engage through our stakeholders, both in-ternal and external, has always been at the very core of all PRISA’s operations. From the very beginning, PRISA has champio-ned innovation and rigor as the best ways to guarantee the improvement of service to our customers across all our products. This commitment remains our priority and is our most valuable asset. The main cha-llenge for the future is to continue working to maintain our exacting standards. Globalization and the free-market economy have fostered the development of an extre-me consumer culture that often relegates to the sidelines the true value of institu-tions, knowledge and reflection. Compa-nies involved in culture and education, such as PRISA, must bear the daily burden of responsibility in the exercise of quality journalism and education, both of which are crucial to the construction of the criti-cal and informed public opinion that is re-quired by future citizens. PRISA, therefore, has to take on the added challenge posed by the environment in which it operates by embracing the necessary transformation of its business model —a model that places the user at the center— while holding on to the basic values and principles of its iden-tity as a factor that sets us apart. We are committed to our duty of safeguarding the future of responsible citizenship and a fai-rer, more sustainable world. A guarantee for the future Products The mission and vision of PRISA, the group’s values and its position, are reflected in a wide range of products that clearly set it apart from the competition. Sustainability Today’s consumer is looking for companies that embrace social and economic justice and a concern for the environment, in their mission, vision and values. Stakeholders Staff, opinion leaders, clients, shareholders, etc.
Informe_Anual_PRISA_EN
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