70 3 | Commitments and future challenges Futuro, the El País portal for sustainable development. Progress in management and CSR reporting In 2016 we have reached the goals we set ourselves for CSR management, renewing our materiality matrix to incorporate the 17 new Sustainable Development Goals by 2030. This has involved a thorough analysis of our map of stakeholders, as well as the communication channels we use to interact with them, in order to refi-ne and define in detail the relevant issues or information that must be reported and take into account their impact on our value chain. At the same time, we have carried out a new market analysis to learn more about industry trends and how competi-tors are performing in this area in order to contextualize our performance and pro-gress. We have incorporated all of this into our system of GRI-G4 (Global Reporting Initiative) indicators in time for the prepa-ration of this Annual Sustainability Report. This development helps us comply with the best practices of the Corporate Gover-nance Code issued by the CNMV in 2016. Toyoutome. Our essential cultural transformation Undoubtedly, one of the main challenges for the future is to know how to attract, foster and develop talent, something that is particularly important in an organiza-tion where people are at the center of everything we do, from the end user who chooses us to the people involved in the creative process and distribution of our content. The most prominent sustainability initia-tive at PRISA since 2011 has been the Toyoutome project, the Transformation Plan’s framework concept for the cultural and organizational transformation of the Group. The project, which aims to chan-ge the way we work in order to become a truly connected organization and to promote the professional development of all staff, took the important step in 2015 of fully integrating the Office of Transformation into the areas of human resources and Communication, with which it had previously collaborated closely. The degree of maturity of the tools developed in the field of knowledge management, career development, training and leadership, have been detailed every year in this report —and they have now been developed sufficiently so as to allow us to take definitive steps as
Informe_Anual_PRISA_EN
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