73 Social Responsibility and Sustainability Report 2017 | PRISA with a focus on the Asian market and will consoli-date current expansion in Latin America. In addition, As will work on the Data Football Sui-te project, for which it was selected by the Google DCI initiative. This new tool is focused on bringing business intelligence and data analysis to reporters. Video, mobility, quality content and immediacy in the transmission of sports results will be key to sustaining growth and expansion of the brand. While keeping the style of the newspaper, As aims to be the go-to platform for Spanish sport all over the world. Cinco Días, PRISA Noticias’ renowned business and finance daily, will continue to forge closer links between the economy and society, making it more understandable and, above all, useful for busines-ses, the self-employed, investors and consumers. Furthermore, innovation, technology and joint pro-jects with companies and a range of bodies will enable Cinco Días to reach out to new audiences. In 2017, we will begin an ambitious project under the umbrella of El País Economía, where Cinco Días and Retina will drive all its synergies. Chief among the goals of PRISA Revistas for 2017 is to win a minimum of six new custom publishing projects in either print or digital format. A further objective is to help increase the turnover of PRI-SA Brand Solutions in the area of branded content by generating innovative projects, in both content and technology, with a particular focus on fashion brands, beauty and luxury. PRISA Revistas will also seek to consolidate El País’s lifestyle brands, gaining advertising market share and improving its perception among readers and advertisers. PRISA Revistas will continue to pursue strategic partnerships with inbound marketing agencies for content production on a large scale. It will also seek to enhance brand awareness of La Factoría among external customers and improve digital and video skills among content producers. The main challenge for El Huffington Post is to stren-gthen its position as the second most-read digital native medium in Spain, and maintain and improve its ranking among the ten most visited online media in Spain. To this end, there will be a special focus on video content, and new formats and narratives from a more personal perspective. The overarching goal is to transform Huffington’s video content into its own brand. This will be done through a redesign of the site, to be launched in the first half of 2017 and where video content will be given greater weight. Similarly, in 2017, in-house quality content will be given a boost, using new formats and online tools that enable a better understanding of the texts: in-fographics, data journalism and video. For its 20th anniversary in March 2017, MeriStation will focus its efforts on consolidating and improving its position as the main gaming news channel on YouTube, promoting subscriptions and encoura-ging the use of the Meristation Smart TV channel. The aim is to maximize the performance of audio-visual content on the web. The new policy will fos-ter the production of proprietary content focussed mainly on videogames, giving up on areas that have proven ineffective or even harmful to the ima-ge of the site. The move to full responsive format will be completed to optimize loading times and SEO positioning. PRISA Radio In 2017, PRISA Radio intends to maintain the lea-dership of its brands, consolidate the transforma-tion plan of LOS40 to position it as a global en-tertainment and music brand, continue to grow in the music events market, and to position Podium Podcast as the leading global network of podcasts in Spanish. PRISA Radio has posted excellent results in terms of its digital strategy, leading the consumption of digital audio in Latin America with over 25 million sessions initiated monthly, according to the Latam Ranker for digital audio by the Webcast Metrics Triton platform. The Us All Streams Ranker ranks PRISA Radio second, with more than 51 million sessions initiated monthly worldwide. Creating the largest network for the production and marketing of audio content in Spanish was one of the challenges that PRISA Radio set itself for 2016. Since the launch of the Podium Podcast platform in June last year, we have created more than 23 products, all of which have reported heal-thy figures in a range of different Spanish-speaking countries. In 2017, we aim to further develop new narratives and new markets. With the release of the series Bienvenido a la vida peligrosa (Welcome to the dangerous life), an in-house production by
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