75 Social Responsibility and Sustainability Report 2017 | PRISA the main players in the educational community, teachers and families. Santillana will, therefore, continue investing in re-search to ensure the creation of initiatives that meet the needs of both teachers and students, and that provide customized learning paths based on evaluation and performance. We will also con-solidate our new projects to educate citizens in the talents and skills required by the 21st century, and we will continue to reinforce the tools needed for the diagnostic and cognitive assessment of each student. We will strive to continue offering solutions to the enormous challenge of educating and training stu-dents so that they are better equipped for the jour-ney that their potential takes them on and to reach their goals. Santillana will thus continue tackling areas beyond mere formal education, and will ad-dress training for employment. In an increasingly globalized and interconnected world, we will continue our dialogue with experts to learn more about the real challenges of educa-tion and tackle them from all angles. We will ad-dress the full range of key educational issues, ba-sed on collaboration as a basis for enrichment and generation of ideas. Santillana will continue to contribute to improving the quality of education in all countries where it operates, strengthening relationships and partner-ships with companies and institutions in support of the educational community. Media Capital Our Portuguese company, leader in commercial television and radio, continues to explore new sources of revenue such as events, as well as the entry of TVI into new platforms that will enable it to offer more interactive content and develop new forms of brand loyalty. Media Capital will also re-main committed to meeting the ongoing challenge of improving efficiency and profitability in the area of audiovisual production, maintaining the leaders-hip of Radio Commercial, and consolidating other radio formats. The company is also committed to the digital world and increasing its presence at major music events in a bid to meet growth goals. Continuous innovation and the production of con-tent for different platforms, interfaces and devices, continue to be strategic for Media Capital.
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