Sustainability Report 2022

Business strategy The Group's short, medium and long-term strategy involves the growth of its Education and Media businesses by leveraging digital transformation and subscription models . This roadmap is framed within a firm commitment to sustainability and ESG criteria , in line with the United Nations Sustainable Development Goals (SDGs). Growth, digital transformation and leadership are the keys to the business strategies of PRISA’s business units – together with the Group’s commitment to sustainability. In short: a commitment to inspiring student-centered learning , which empowers teachers in educational improvement while providing service and support to schools and families, and which sees innovation and creativity as the cornerstones of learning. All this is accompanied by a firm commitment to promoting and fostering social and environmental responsibility among millions of users (children, young people, teachers...) who benefit from Santillana's learning solutions. This is a commitment that stems from the desire to contribute to creating better life opportunities for future generations. Fulfillment of these strategic goals will allow us to continue increasing revenues and improving margins and, thereby, increase the profitability of the Education business, consolidating Santillana as one of the leading educational technology companies in Latin America . To continue leading digital transformation and the development of hybrid learning solutions (online and offline) under subscription models, all while remaining focused on improving the learning experience in a comprehensive way. To maintain its leadership position by expanding into new growth segments. To strengthen its offer of quality complementary educational products and services that contribute to strengthening the quality of the learning process. To remain committed to the most advanced technology as a driving force of the Edtech of the future. In this respect, big data applied to learning is a strategic as- set to better understand how lear- ning platforms are used and for opti- mizing the user experience. Santillana’s key goals Santillana’s growth strategy is focused on further business expansion in the markets where it operates and on the continued development of its subscription models. Expansion of digital audiences in Spain and Latin America. To accelerate digital transformation from offline models to user-centered, multimedia digital models . To strengthen sales strategy with diversification of sales proposals and the promotion of new and different ways of monetization. To continue reinforcing the leadership position of PRISA Media’s brands and digital properties, expanding their impact and global reach to continue increasing market share. To guarantee quality entertainment, news and information to society, by generating an objective, reliable, diverse, critical and inclusive vision of events. PRISA Media’s key goals PRISA's strategic roadmap in the Media area focuses on accelerating digital transformation, reinforcing brand leadership and maintaining the brands' reputations as the gold standard for quality news and entertainment. PRISA Sustainability Report 2022 17 16 PRISA, the global gold standard for education and news