Sustainability Report 2022
At Santillana , awareness of equal opportunities and the fight against gender discrimination is promoted through projects such as #VoyaSer , specifically aimed at girls, in a bid to foster female talent and provide tools for empowerment and personal and academic growth. The Sustainability Master Plan promotes the creation of editorial guidelines that reinforce gender parity in images and illustrations in educational content for a more realistic representation of girls and women in society. PRISA Media , through Cadena Dial , continued with the campaign Diversamente Iguales . Auténticamente Libres (Diversely Equal. Authentically Free) in favor of a more diverse society, with equal rights and opportunities for all. In 2022, it focused its initiatives on giving greater visibility to the diversity of gender identities and sexual orientations . Local radio is also extremely active in social and gender issues, with initiatives such as Dialogues for equality at Radio Bilbao . At ADN Chile , the podcast Women in sport covers the stories of the country’s leading female athletes to ensure that their example inspires new generations. Since 2018, EL PAÍS has had a gender correspondent , a pioneering post in Spain and one of the first of its PRISA stimulates local employment wherever it operates in Spain and Latin America through its businesses, while also contributing to the advancement of responsible business practices. PRISA Media organized and hosted a large number of major economic forums, events and debates, such as the aforementioned EL PAÍS con tu futuro, El trabajo del futuro and El futuro del trabajo (EL PAÍS with your future, The work of the future and The future of work). This forum on the future of work, organized by Retina , addressed the need to train future generations and put innovation at the service of personal and social well-being. The CincoDías Awards for Business Innovation pay tribute to the most innovative initiatives in the kind in the world. The gender correspondent focuses on the defense of women's rights and the fight against gender violence . For her work in the post, Isabel Valdes, was honored, in November, with the Meninas 2022 Award given by the Government’s Delegation in Madrid . Other forums, such as Talento feminino (Female Talent) , organized by EL PAÍS, have provided us with an opportunity to reflect on leadership for social transformation and how to close the gender gap at the top of organizations. Gender equality Decent work and economic growth PRISA's Sustainability Master Plan includes the creation of editorial guidelines that reinforce gender parity in the images and illustrations of educational content. Reduced Inequalities Santillana develops a range of educational projects that promote the inclusion of students, regardless of their different abilities, gender, race or ethnicity. In addition to the program #VoyaSer, aimed at indigenous girls in vulnerable situations, the Santillana Foundation in Brazil has created a podcast which addresses the need to move towards democratic education that combats ethnic and racial inequalities. The transmedia project Intraducibles (Untranslatable), run by Santillana Mexico, the National Institute of Indigenous Languages and UNESCO, in order to promote the cultural and linguistic wealth of Mexico, received a special mention in the Cross Media Award category at the Bologna Fair. In language learning , a new digital reading program has been created for primary and secondary levels called Richmond iRead , which helps students with dyslexia to improve their learning outcomes. Responsible consumption and production Responsible consumption is key to advancing sustainable development and in the fight against climate change. PRISA Media does an extraordinary job of informing on radio and in the press, and at a wide range of different forums, all aimed at raising social awareness with regard to this priority. The Global Cities series, organized by EL PAÍS , has addressed issues such as urban mobility and energy renovation, while Depopulated Spain , broadcast by SER , explores more sustainable models of consumption and rural life. The project Santillana Inclusive , which will be released in 2023, will implement the principles of inclusiveness in schools . It includes curricular materials adapted to students with disabilities or functional diversity, psycho-pedagogical guidance and advice for schools. PRISA Media was behind initiatives such as Cadena SER’s Depopulated Spain , a nomadic forum that each year visits at least ten Spanish towns affected by depopulation in order to give them a platform and to learn from their successful experiences in the fight against abandonment of the rural environment. business sector and have become, in their fifteenth edition, a key event in the business calendar. One of the awards categories honors the most responsible initiative. The Radio San Sebastián Awards for Excellence pay tribute to individuals, companies and institutions from the Gipuzkoa region who have made outstanding contributions, in many cases, in the field of social impact. Finally, radio network SER Euskadi , through its series of events titled The SDGs and the keys to sustainable development , explores what companies and other groups are doing to further the 2030 Agenda. In 2022 Podium Podcast , PRISA's native podcast platform, launched Cambio de sentido , a branded audio project that seeks to answer questions such as what type of energy we should consume, where our food comes from, the impact that the brands we choose have on our environment or how much waste we generate on a daily basis. Cadena SER’s Well-being Congresses explore the relationship between nature and well-being, consumerism and lifestyles, and the need for new models that might facilitate personal and emotional balance. The “EL PAÍS with your future” event SER’s Depopulated Spain Forum PRISA Sustainability Report 2022 83 82 Social Impact
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