Future commitments and challenges

A commitment to society and stakeholders, internal and external, is at the very core of all PRISA’s operations. From the very beginning, the Group has made every effort to perfect and reconceive all those aspects that might improve its products and how its companies perform. Since the foundation of El País and Santillana, the first companies of the Group that was to later emerge, PRISA has shown clearly its commitment to quality, innovation, service and rigor across all its products. This compromise remains our priority and will continue to be so. It is our most valuable asset. The main challenge for the future is to continue working in this direction.

Testament to our commitment was the recognition PRISA received this year from the United Nations Global Compact for the quality of the information supplied, the initiatives undertaken by the Group and the high level of implementation of corporate social responsibility policies.

Meanwhile, since PRISA went public, the Group has adopted a permanent commitment to generate value for its shareholders, to grow as a company, to improve content, to maintain the optimum levels of quality and service in its products and to seek out and expand into new markets. PRISA has been recognized by investors as a company that upholds responsible business practices, which is why the company has been included since 2008 on the international index for corporate social responsibility, the FTSE4Good, a package of indices aimed at measuring the efforts of companies to meet globally recognized corporate responsibility standards. In June 2011, for the second year running, the Group received the index certification.