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Memoria 2016 EN_PRISA_20160315_V4 baja

100 Sustainability at PRISA PRISA Throughout 2015, PRISA has sought to play an active role in protecting the environment and has supported numerous initiatives to raise awareness and mobilize society to meet the challenges posed by climate change —currently the biggest challenge that contemporary society faces. For the seventh consecutive year, the Group participated in the WWF’s Earth Hour, the world’s largest global mass movement for environmental protection, and we have lent our support to the campaign #NiUnGradoMás (Not One Degree More), asking governments to make a firm commitment to renewable energies. PRISA joined the initiative One Million Commitments on Climate Change, promoted by the Ministry of Agriculture, Food and Environment, and ECODES. The collected commitments were presented by Spain as a contribution to the Conference on Climate Change (COP21) in Paris. PRISA, member of the Spanish Global Compact Network since May 2013, has participated actively in two working groups: on the renewal of the Sustainable Development Goals, and in the Media Committee. The latter brings together all Spanish companies in the sector to foster CSR and promote collective initiatives. In addition, the goals of the Global Compact were furthered through a new series of debates: Es + Debate. In September, El País and its sustainable development section, Planeta Futuro, hosted a debate on Sustainable Development Goals and how private enterprise must develop new collaborative models if these are to be implemented in the coming years. In December, the second debate took place, Against Climate Change, analyzing the COP21 agreement reached in Paris. In the field of innovation, research and development, PRISA has been working continuously since 2005 with the Fundación Pro CNIC in publicizing its initiatives and campaigns. The main objective is to raise awareness about the vital work in research and prevention of cardiovascular disease being carried out by CNIC, the National Center for Cardiovascular Research, led by Valentin Fuster. PRISA is part of the group of companies constituting the Fundación SERES, a Foundation that promotes corporate engagement and commitment to improve society through socially responsible actions that are aligned with company strategy and creating value for all. As part of this collaboration, PRISA sits on its steering committee and is a member of the jury of the Awards for Corporate Innovation and Social Commitment. The Group has also participated in the development of the series of forums, the CEO Talks: “CSR and the creation of shared value by the leadership of the company” and “Companies and social innovation”. In 2015, the Group sponsored two events of exceptional and widespread public interest: the third cen- From left to right, Giuseppe Tringali, vice president of Mediaset, Javier Ayuso, deputy director of El País, Juan Arena, president of the Seres Foundation, and José Goirigolzarri, president of Bankia


Memoria 2016 EN_PRISA_20160315_V4 baja
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