105 Social Responsibility and Sustainability Report 2016 | PRISA Sustainability at PRISA PRISA Radio PRISA Radio sees CSR policy as at the very core of its business operations, and is all too aware of the impact of said policy on the process of social transformation. PRISA Radio endeavors to be a responsible and sustainable company, and our reputation and how we are seen by society are key when it comes to planning our activities. Among PRISA Radio’s initiatives in Spain in the past year, special mention should be made of the 40 Principales Awards Gala, the proceeds of which went to the NGO Entreculturas and its project “Youth Solidarity Network”. Part of the proceeds from Primavera Pop 2015 benefitted the ANAR Foundation, and a panel discussion on gender violence and cyberbullying among adolescents was organized around the event, which also served to present the ANAR 2014 Report on the Gender Violence Helpline, a telephone service aimed at children at risk of violence that provides psychological, social and legal assistance. The Cadena Dial Awards Gala gave part of the proceeds to the Lares Canarias Foundation, an association of residences and services that caters for the elderly or dependent. Furthermore, for the concert marking its 25th anniversary, Cadena Dial worked with the VOCES Foundation, whose goal is the sustainable development of individuals and towns in their fight against poverty by using culture as a source of inspiration and basis for social change. Finally, proceeds from the first ever Radiolé Awards Gala were donated to the Seville Red Cross and its projects for senior citizens. In Colombia, our stations, as well as informing and organizing events, are committed to developing projects that foster social awareness, that positively impact communities and improve their quality of life. Throughout 2015, we were successful in reaching out to citizens, offering them help and performing a social function on behalf of those most in need, with Radio Caracol organizing several events to this end. In October, for the fourth consecutive year, W Radio repeated its most important social campaign: “For the Heroes of Colombia”. All Colombian private sector companies, like-minded institutions and Colombian citizens are asked to contribute money to soldiers and police wounded in combat. In 2015, the campaign raised two million euros (donations in kind and cash). Other beneficiaries of the campaign received 73 housing subsidies as a result of a partnership with the Ministry of Housing, while other donations in kind included educational courses, tablets, mobile phones, and school kits. Panel discussion and presentation of the ANAR Report on the Gender Violence Helpline
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