106 Sustainability at PRISA Meanwhile, the music stations 40 Principales, Radioacktiva, and Oxígeno teamed up for the first time for a series of benefit concerts in December, collecting and delivering nearly 9,000 gifts for Colombian children in need. In Mexico, Tarjeta 40 donated around 100,000 euros to various foundations and private institutions: Patronato Pro Zona Mazahua, A.C.; Amigos de Sian Ka’an, A. C.; Hope Worldwide México, I. A. P.; Tequio y Conocimiento, A. C., among others. In addition, through the initiative “Los 40 Solidarios”, reforestation initiatives were conducted in the metropolitan area of Guadalajara over four weekends. Finally, Ke Buena radio station called on its listeners to collect food, toys and clothes for the Casa Hogar Pequeño Cottolengo In Argentina, the concert ticket exchange that was run for 40 Principales events brought in food, toys, clothes and school supplies, which were then delivered to community food banks and canteens, and to the organization Sur Solidarios. Road safety and environmental campaigns were also supported through commercials and special mentions over the course of 2015. In Chile, participation was encouraged in a wide range of activities to promote good citizenship, to protect the environment and for health campaigns. In 2015, a partnership was signed with the foundation Desafío Levantemos Chile, dedicated to rebuilding schools and areas affected by natural disasters, and caring for low-income sectors. In addition, commitment to social causes has been maintained through agreements with América Solidaria, which seeks to eradicate poverty on the continent, and Teletón (a telethon event), the annual campaign for the construction and support of the Children’s Rehabilitation Institutes (IRI) which treat children with motor disabilities. There was also support for: campaigns for the protection of the environment (Earth Hour); citizenship (Educación 2020, Crece Chile, Bomberos de Chile Servicio País, América Solidaria, Techo); children (Protectora de la Infancia, Patronato Madre Hijo, Fundación San José, Leche para Haití); and health (Teletón, Pequeño Cottolengo, Fundación Paréntesis, Fundación Debra Niños Piel de Cristal, Fundación Arturo López Pérez, Coaniquem, Coanil). In Panama, PRISA Radio lent its support to Sumarse, an association that promotes social responsibility and is the meeting point for various sectors committed to advancing sustainable development. This is the local network for the Global Compact in Panama. In addition, on a monthly basis, there were a range of initiatives to support various NGOs, with the production of radio spots on each organization, explaining how civil society can join or support them. Representatives of a different NGO were invited each month, every Friday, to participate in the Radio Panama program “Lo que The 40 Principales Awards collaborate with the “Youth Solidarity Network” project.
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