107 Social Responsibility and Sustainability Report 2016 | PRISA Sustainability at PRISA hay que oír” (What you need to hear). Then, on the last Friday of each month, the program aired live from the NGO’s headquarters. All PRISA Radio stations in Spain and Latin America have conducted social solidarity and cultural initiatives. In addition, all stations also provide free airtime to NGOs and other social foundations to help them spread their message and gather support for their campaigns. Santillana Since its creation six decades ago, Santillana has been providing educational content and quality services that facilitate and improve learning outcomes in Spain and Latin America. In a world where social changes demand ever new commitments from companies, Santillana has become an active part of schools, families, and society at large. The company acts responsibly by encouraging ongoing reflection and debate on education, and is particularly committed to fostering reading as a tool for social improvement. Indeed, reading is seen as key to enhancing the imagination and creativity of children and young people, as we rise to the challenge of building fairer, freer and more equitable societies To this end, Santillana held in Peru the Second International Congress and Seminar on Children’s and Youth Literature: “Reading in the twenty-first century: a journey without borders”, sponsored by the Ministry of Education and with a wide-ranging program of talks, both virtual and live, by renowned national and international experts. Other projects aimed at fostering reading brought books closer to children. In Colombia, Santillana and the Fondo Nacional del Ahorro (National Savings Fund) developed a campaign to bring libraries to schools in Tierra Bomba, one of the most disadvantaged regions in the country. There, 3,000 children living in poverty received a total of 3,000 copies of books from the new imprint Loqueleo, while a further 1,500 books were donated by volunteers. There were donations to children and older people in disadvantaged areas, such as the neighborhood of Floresta (Argentina), to the Mestres da Obra Project (Brazil) and a range of other initiatives in Costa Rica, Ecuador, the Dominican Republic and Uruguay. Particularly noteworthy was the campaign “Bolivia lee” (Bolivia reads), to which Santillana contributed a large donation of books, valued at $ 23,850. All too aware of the importance of reading for all social groups, in Ecuador as well as Spain, Grupo AMAS and Santillana signed an agreement to promote the initiative “Lectura Fácil”, that enables greater access to literature for the 30% of the population with reading or comprehension difficulties (people with mental disabilities, immigrants, the elderly, those with aphasia, the deaf, the blind ...). In Brazil, the “Trilhas da Cidadania” (Pathways to Citizenship) project provided free Portuguese courses for immigrants and refugees, a project that is in its fifth year and which fosters the inclusion of this group. In Chile, Santillana is committed to creating innovative methodologies that result in improved dietary and health habits among children. In collaboration with the Chile Vive Sano Foundation, Santillana provides educational, methodological and academic support in schools. Another of Santillana’s goals in 2015 has been to provide knowledge and encourage reflection on the educational process. The Forum Saber Hacer, in Spain, has trained hundreds of education professionals through
Memoria 2016 EN_PRISA_20160315_V4 baja
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