26 PRISA, a global group PRISA Radio PRISA Radio is the world’s largest Spanish-language radio group with 26,342,000 listeners and more than 1,250 stations, either directly owned or associates, spread out over Mexico, Spain, United States, Colombia, Costa Rica, Panama, Argentina and Chile, and through franchises in Guatemala, Ecuador, Paraguay and the Dominican Republic. PRISA Radio has a well-established business model in its various radio formats, and is committed to technology and the digitization of its contents. Music is a major growth vector, together with the organization and management of events. This model has positioned PRISA Radio as a world leader for Spanish-language radio. Our international presence and our careful attention to local conditions enable us to leverage synergies and greatly increase the generation of value. For yet another year running, PRISA Radio’s spoken word stations demonstrated their continued commitment to news and information, and sports and entertainment, through a powerful network of stations, websites and mobile applications. In Spain, PRISA Radio closed 2015 with 11,710,000 listeners. Cadena SER, with 4,512,000 listeners, is the absolute leader in the spoken-word segment. 40 Principales, with 3,079,000 listeners, has been the No. Pedro Sánchez, Albert Rivera, Pablo Iglesias and Alberto Garzón chat with Pepa Bueno on election night, December 20
Memoria 2016 EN_PRISA_20160315_V4 baja
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