Social Responsibility and Sustainability Report 2016 | PRISA PRISA, a global group 25 the Banco Popular; the wellness and lifestyle site Hogar. cool for BSH (Bosch, Siemens, Balay); web content for the new Pangea travel agency; and the Eroski Club magazine. The division also won the competition organized by train operator Renfe for a mobile application and print magazine aimed at users of high-speed rail. La Factoría was also responsible for El País’s new weekend offer of products. It took on 100% of S Moda and transformed it into a monthly magazine; it overhauled the format BuenaVida, increasing its publication frequency and number of pages; it relaunched Tentaciones, in both print and digital format; it created Icon Sport, published twice yearly as a complement to Icon magazine; and it collaborated in the design and management of Jot Down Smart. This comprehensive overhaul of the magazines has positioned PRISA Noticias as one of Spain’s leading publishers of lifestyle magazines, present in three of the major advertising segments: women’s fashion, men’s fashion and health. In 2015, Cinemania and Car were ceded to third parties, the Sunday supplement El Dominical was contracted to Grupo Zeta, and the Spanish edition of Rolling Stone ceased publishing. MeriStation In 2015, MeriStation promoted the creation of new audiovisual gaming content in response to new consumer habits that have led to the emergence of an increasingly audiovisual-oriented user profile. It reinforced its gaming channel on YouTube, which reached 60,000 fans, matching the figure for native video of the MeriStation site. As well as being present at the most important video game industry events (E3 in Los Angeles, Gamescom in Cologne, Tokyo Game Show and Gamergy in Spain, among others), MeriStation also broadcast exclusive content from the world of eSports (Red Bull Kumite). At year’s end, MeriStation signed technological agreements by adopting a next-generation player which boosted the number of views in both Spain and Latin America. For much of the year, MeriStation was positioned as a category leader in PC gaming information in Spain (comScore). Director of El País, Antonio Caño, presents philosopher Bernard-Henri Lévy with the Icon Award for Thought
Memoria 2016 EN_PRISA_20160315_V4 baja
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