24 PRISA, a global group Forum, one of the most important business and political forums in Spain. Throughout 2015, the Forum welcomed leading figures such as ministers Luis de Guindos, José Manuel Soria and Ana Pastor, the pre- sident of the CNMV Elvira Rodríguez, and the Secretary of State for Trade, Jaime García-Legaz. The Escuela elTalento (Talent School), a project aimed at creating a network that connects different ideas and viewpoints, via a series of master classes, invited the American journalist and media analyst Jeff Jarvis to discuss the future of communications and the impact of social networks. There was also a conference on women’s leadership, with five prominent women from the worlds of business, media and the arts, among others. El Huffington Post El Huffington Post, the Spanish version of the popular, top-ranking US site which was launched here in 2012, closed 2015 with its best traffic figures ever, with more than six million unique users in December (audience figures for Spain from PC + Mobile, according to com- Score), and exceeded 61 million average page views per month. According to Omniture, in December alone it recorded nearly 12 million unique users. In June, the Spanish edition celebrated its third anniversary and took the opportunity to present a new project: #Mieuropa, a section that aims to showcase and champion a different Europe through blogs, ana- lysis and this publication’s trademark covers —and all with an emphasis on increasing user participation. El Huffington Post continues to blaze a trail in the use of social networks, through which it reaches 52% of its readers. Globally, El Huffington Post has continued its international expansion with the launch of editions in India and Australia, and it remains a touchstone for world news with its 15 editions. PRISA Revistas La Factoría (The Factory) is the tailor-made content production division at PRISA Noticias, operating in both digital and traditional formats. It develops media for brands (owned media); it produces and manages content for its clients’ digital platforms (content management); and it creates multi format content tailored for brands (brand voice). In the past year, La Factoría developed new media projects for external clients: the tech site T Life for BBVA; the blog Mazda Rebels; the site Somos Empresa for Cinco Días Forum with minister of Economy, Luis de Guindos
Memoria 2016 EN_PRISA_20160315_V4 baja
To see the actual publication please follow the link above