Social Responsibility and Sustainability Report 2016 | PRISA PRISA, a global group 23 As Sports daily As is one of the leading sports publications, with 6.2 million unique users worldwide accessing from a PC and 7.2 million unique users in Spain (accessing from a PC and mobile devices) according to comScore in November 2015. The publication embarked on its international expansion in 2013 in search of a global audiences and it currently has four specific editions for Chile (2014), Colombia (2015), Mexico (2015) and in the United States, the latter based in Miami where a digital edition has been has launched targeted mainly at the 55 million Hispanics in the US. It has also entered the Asian market in Malaysia and Singapore with an English-language edition. The paper’s audience grew considerably outside Spain in the last months of 2015: in Colombia audience was up by 80%; in Chile by 210%; in Mexico by 67%; and in the rest of Latin America by 55%. Traffic from the Americas has risen from 43% of total audiences to 48%, and, by November 2015, AS.com was already the fourth most-visited sports site in Latin America (according to ComScore). In Chile, according to ComScore, in November the site enjoyed its fourth consecutive month as the most widely read sports page, with 3.4 million page views, and in less than a year it has become the top-ranking sports site in the country. As has a video platform, As TV, that generates audiovisual content daily and offers live broadcasts of a range of sporting events, with more than 20 million video views per month. It also has two online stores, Megastore and AS Outlet. In Madrid, the sports newspaper hosted the ninth edition of the As Sports Awards, which each year pay tribute to the best Spanish sportspeople and athletes. The winners in 2015 were high jumper Ruth Beitia, the badminton player Carolina Marín and skater Javier Fernández. Cinco Días Cinco Días’s web site has continued to grow and reported record audiences in 2015. In November 2015, it reached 2,628,000 unique users. Cinco Días Sites exceeded 2,998,000 unique users in the same month (comScore PC + Mobile). Always at the forefront of business and finance news, over the past year the paper has rolled out a range of new launches: the tech channel Smart Life and the web site Territorio Pyme, aimed at the crucial SME sector —thereby renewing its commitment to new formats and fresh, new narratives The newspaper organized a wide range of events in the arena of debate and ideas under the Cinco Días Premios As del Deporte, 2015
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