22 PRISA, a global group Activity on social networks has experienced a huge boost in 2015, both in the number of followers for major platform accounts (over 12 million on Facebook and Twitter), as well as in terms of traffic and readers. The paper also reinforced its commitment to multimedia content with the new platform El País Video, with new video formats and live coverage of the big news stories of the year. 2015 was also a year of energetic institutional activity for El País, in keeping with its unrivaled and prestigious position as a global media brand. During the year, the newspaper organized a wide range of forums with the participation of leading political and business figures from Latin America and other important opinion leaders to discuss challenges and opportunities in the region, such as: the Forum for Peace in Colombia; Peru’s Future; and Challenges for Emerging Economies. The year also saw the first edition of the event El País con tu Futuro, a forum focusing on the world of education and professional development. Over the course of two days, around 2,000 young people gathered in Madrid for 56 presentations by professionals from a wide range of sectors, and where they could participate in a range of career-guidance workshops. December witnessed the launch of the Retina project with the event IT Trends 2016, merely the first phase of what will become, in 2016, a leading international event on disruptive technology and aimed at creating an ecosystem that fosters business development linked to the online world and new technologies in Spanish-speaking markets. El País newsroom
Memoria 2016 EN_PRISA_20160315_V4 baja
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