Social Responsibility and Sustainability Report 2016 | PRISA PRISA, a global group 21 PRISA Noticias El País From the very outset, El País, which celebrates its 40th anniversary on May 4, 2016, has sought to contribute from its unique vantage point in society —that of journalism— to making Spain a free and modern country. It has done so through the chief resource at its disposal: the ability to make available to its readers authoritative news and information, rigorous analysis and a plurality of opinion. Four decades after its founding, the newspaper has grown and expanded its scope. El País is now a truly global newspaper in Spanish with more readers than ever (15.78 million unique users in November 2015, according to comScore). It boasts news bureaus in Mexico, in Washington, DC and Sao Paulo (where the Brazil edition is produced) and one of the world’s widest networks of correspondents. It has become a total media environment, offering its readers news in all possible formats, from text and photography to video, as well as social networks and audio. On November 30, 2015, the website of the newspaper broadcast the first political debate between presidential candidates in Spain, designed specifically for the Internet. More than 3 million people followed the event live. Elpais. com went a step further in terms of audiovisual content on the day of the general election, December 20, offering pioneering election day coverage in digital format. In December 2015, El País launched its new campaign under the slogan “Join the Conversation”. This sees the paper opening up a new space for reflection, for open and inclusive dialogue, based on news and information, analysis, tolerance, democracy and the pursuit of progress. These are the values that have been embodied by the newspaper from the very start and which will remain solidly in the future. In September, the newspaper also expanded its weekend offering, with a different magazine on each Saturday of the month: firstly, the men’s lifestyle magazine, Icon; secondly, the women’s interest publication, S Moda; thirdly, the wellness magazine, BuenaVida; and fourthly, the general lifestyle trends magazine, Tentaciones. A partnership with Jot Down saw the launch of Jot Down Smart, a monthly cultural magazine that is distributed with the newspaper on the first Sunday of each month. The newspaper also revamped the design of its print edition. Clarity and readability were at the forefront of this change, which also ushered in new sections, a new structure and new typography. In 2015, the El País website registered 42% growth in unique visitors. Almost 241 million users visited elpais. com over the course of the year. Also notewor- thy is growth in Latin America. Unique browsers for El País América increased 61%, and were up 313% for El País Brasil. Three presidential candidates take part in first ever online debate in the history of Spanish democracy
Memoria 2016 EN_PRISA_20160315_V4 baja
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