30 PRISA, a global group PRISA Audiovisual PRISA Vídeo PRISA Vídeo was founded by PRISA in 2015 to develop and promote the production, distribution and marketing of video in the fields of entertainment, news and information, series and education. PRISA Vídeo has launched a prestigious audiovisual production unit, incorporating new digital video narratives, as well as classic production for third parties. One of the chief objectives of this production unit is to develop content in partnership with advertisers and thus boost business transformation and the growth of native advertising. For the new Movistar + channel, Zero, PRISA Vídeo is producing Guardianes de la Historia (Guardians of History), a docudrama that follows three presenters as they visit monuments around the world that are threatened by war, pollution, neglect or merely the passage of time. As an example the unit’s work for other companies in the area of native advertising campaigns, PRISA Vídeo has produced La Carrera Especial (The Special Race), a project for Banco Santander. The format features 20 conversations between students and experts on future professional careers in locations such as NASA, the astronomical center of Atacama (ALMA), prestigious universities, innovative companies, etc. PRISA Vídeo also analyzes the opportunities arising from the independent digital video business environment for our existing brands, with a view to designing and launching new products. This cross-corporate PRISA division also works daily with tech and business teams to study the supply of content and the video marketing strategy for the entire Group. Other objectives include the promotion of distribution agreements, the identification of video tools and the expansion of the project in Latin America and in the US Hispanic market. Media Capital During 2015, Media Capital continued apace with its efforts to optimize processes and cost structures, focusing on areas of strategic growth, and the search for new revenue streams, while maintaining innovation, quality and the diversity of content. In addition, all group companies continued their commitment to creating synergies that leverage the best that each has to offer in order to develop innovative projects. The results were positive internally, as well as from from the consumer point of view, and with regard to the introduction of new forms of communication and content to the market. Of particular note were TVI and Media Capital Digital (MCD), which, in addition to the efforts made to integrate their respective editorial and commercial departments, continued to develop synergies, taking advantage of the know-how in the digital area and the exclusive content of the station to create innovative and interactive apps. After integrating the network of sites run by Media Capital Radios (MCR) into the MCD network, there was rapid development of cross content and services between these channels and the products of Media Capital. In the area of audiovisual production, in 2015 the quality of Media Capital productions was rightly recognized once again both in Portugal and abroad, with programs winning several important awards and nominations. The stage and set design and imaging services divisions maintained their international growth.
Memoria 2016 EN_PRISA_20160315_V4 baja
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