Social Responsibility and Sustainability Report 2016 | PRISA PRISA, a global group 31 In 2015, Media Capital reported revenues of 179.8 million euros and an EBITDA of 42.1 million euros. Its advertising revenues amounted to 114.1 million euros. TVI TVI ended the year as the undisputed audience leader in Portugal. Its contents embrace a wide variety of genres, with a focus on dramas and soap operas, news, entertainment and sport. With regards to fiction, the network has continued its strategy of bringing such content to prime time, with the broadcast of highly successful shows such as Mulheres (nominated for an International Emmy in the category of Best Soap), Jardins Proibidos and the ambitious production A Única Mulher, made in Portugal and Angola. As for news shows, Jornal da Uma led in its timeslot with a share of 26.5% (655,200 viewers), and Jornal das 8 was also a leader in its schedule with a share of 25.1% (1,090,000 viewers). Meanwhile, Repórter TVI (investigative reports), broadcast weekly, scored an average audience of more than 1,200,000 viewers. Flagship entertainment formats held on to their leads in prime time and all day long on weekdays. During the weekends, the program Somos Portugal —a live show that travels the country from north to south— was leader in its timeslot with an average audience share of 21.8%. In sports programming, matches from the Portuguese league, the Taça da Liga, recorded a share of 30.3%. Portuguese news show, Jornal das 8, leader in its schedule
Memoria 2016 EN_PRISA_20160315_V4 baja
To see the actual publication please follow the link above