32 PRISA, a global group TVI24 Media Capital’s rolling news channel, TVI24 reported an average audience share of 1.6%, consolidating its position as a leading news station. TVI24 remained committed to providing the best and most complete news and current affairs service, and consolidated its offer of debate shows, comment and analysis. The channel also strengthened its sports content in partnership with TVI. The TVI24 website and apps showed significant growth rates, breaking records for audience and downloads. At the end of 2015, TVI24 apps posted an accumulated figure of over 1,200,000 downloads. TVI expands its global presence TVI aims to bring the best of dramas and soap operas, entertainment and news —all produced in Portugal— to markets where Portuguese-speaking communities have a significant presence. The very best of TVI in the areas of news and information, dramas and soap operas, and entertainment is now available in 15 countries and on 25 distribution platforms, including Angola, Mozambique, Cape Verde, Spain, France, Andorra, Switzerland, Monaco, Luxembourg, UK, Timor, United States, Puerto Rico, Australia and New Zealand. In addition, in 2015 TVI launched two new channels: • TVI África, the first Portuguese-language channel made specifically for African Portuguese-speaking countries. • TVI Reality, a channel broadcast exclusively on the NOS platform, airing 24 hours of TVI’s reality shows. Strengthened presence in the digital environment TVI launched a new free digital platform: TVI Player, which is available online or through the app and brings TVI to everyone, either live or in catch-up. It has been a great success since its launch, with 2 million hits on videos in just two weeks. The platform, developed by TVI and MCD, was the only Portuguese nominee in the media category at the Web Summit Awards, and it won the award for Best Widget / TV App at the prestigious 21st Annual ACEPI Navegantes Awards. The competition Master Chef also has a great audience in Portugal
Memoria 2016 EN_PRISA_20160315_V4 baja
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