Creation and distribution of content 74 Sustainability at PRISA The chief social responsibility of any media group is to defend and practice, truthfully and vigorously, the right to information and freedom of expression. In this way we contribute to the growth and development of a democratic society everywhere we operate. With a view to guaranteeing the fulfillment of these duties and the exercise of these rights, El País was a pioneer from the very outset in Spain in adopting a series of professional and ethical frameworks such as the Editorial Statute, Style Book and the press ombudsman, which have been subsequently embraced by all the businesses across the group. The press ombudsman was created in 1985 by the management of the paper to guarantee the readers’ rights, to attend to any queries, complaints or suggestions regarding the contents, and to assure that information was delivered according to the ethical and professional rules of journalism. The ombudsman can intervene at the petition of a reader or of his or her own accord. These ethical standards have fostered the growth of a business culture that is rigorous, critical and of high quality, and that has set the standard in Spain and in the Americas. In the audiovisual sector, PRISA’s companies have signed up to a number of codes that guarantee the quality of their news services. These include a code for self-regulation of television content for children. Our credibility and prestige are among our greatest assets, but this is not the only reason why every day millions of people read, watch, tune in, or log on to our services in search of information and news. Since the
Memoria 2016 EN_PRISA_20160315_V4 baja
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